Web project management

Blue Topaz Marketing works with organisations to understand their brand and company values and translate them into a professional website. Whether you’re looking for a simple brochure website to provide information about your products and services, or you need a full ecommerce facility, the possibilities are endless.

In today’s world, the need to have an online presence is growing. But simply having a website isn’t enough. You need a site that will work for you. Many people use the web as a research tool to get a better feel for what you do and also gain an impression of what kind of organisation you are. If you create a poor impression through a badly designed or poorly written website then you risk putting potential customers off before they have even met you!

Blue Topaz Marketing works with highly skilled web partners to ensure that your brand and marketing messages are reflected in your web design and services. We can also help you prepare compelling copy to grab the attention of visitors to your website.

Once you have your site then it’s important that you maintain it by keeping the content fresh. Search Engine Optimisation (SEO) is key to raising the visibility of your website and Blue Topaz Marketing can help you develop search engine keywords and phrases to ensure your website is seen by your potential customers.

A recent example of work undertaken:

• Delivered a cost effective, professional website for a small, local charity.  Blue Topaz also maintains the site content and manages the SEO.  Having launched the site with a brand new domain it took just two weeks for Blue Topaz to get the site found and displayed on page 1 of a Google search.  Visitor traffic to the site continues to grow and they have maintained their position on page 1 of Google and Yahoo.