Membership services

Blue Topaz Marketing offers specific services tailored to meet the needs of;

• Not-for-profit organisations
• Membership bodies
• Industry / trade associations
• Groups, clubs and societies

Many marketing agencies understand the commercial requirements for launching and marketing a product to customers, but few understand the unique issues faced by membership organisations. Blue Topaz Marketing prides itself on its expertise in doing just that!

Founded on over 10 years’ experience of working with trade associations, industry bodies and membership organisations, we understand the importance of building real value for your members. From simple things like the language you use in your communications with members, to understanding what drives a business to want to join your organisation, Blue Topaz Marketing has the skills and knowledge to help grow your membership.

Membership services include;

• Membership proposition & benefits package development
• Identification of sponsorship & income generation opportunities
• Member communications strategy development - engagement, retention and recruitment campaigns
• Event management - from workshops to conferences
• Project management of CRM (MRM) systems and integrated websites

Related Article: "Trade Association Marketing"

To find out more or to discuss your particular needs contact me on 07899 988979 or email