Marketing Services

Want to GROW your organisation?
Want to raise AWARENESS of your products & services?

Having worked on marketing projects within a range of businesses, we understand the importance of an integrated marketing programme ensuring your business is presented in a professional manner. If you have some marketing expertise already within your business, Blue Topaz Marketing will work seamlessly alongside your internal team providing you with the additional expertise or resource that you require. If you have no internal marketing expertise then our commitment to getting to the heart of what makes your organisation tick will ensure that the messages we convey through your marketing activity reflect your values and culture.

Our range of services includes;

  • Strategic planning
    • Understand your strategic vision
    • Develop marketing & campaign plans
    • Manage the implementation
  • CRM (MRM) / database management
    • Specify, source & manage development
    • Design & implement a relationship management strategy
    • Data selection / list rental
    • Market research / customer satisfaction surveys / analysis
  • Design & print management
    • Brand identity development
    • Print / electronic collateral - concept to production
    • Advertising campaign management (print & online)
    • Direct mail and e-shot campaign management
    • Specify & source promotional gifts
  • Copy writing & proofreading
    • Newsletters
    • Brochures / company literature
    • Websites
    • Case studies
    • Company reports
  • Project management
    • Development & implementation of project plan
    • Review and reporting on project progress
    • Budget management & reporting
  • Event management
    • Event formulation / specify target audience
    • Venue sourcing & management
    • AV specification & delivery
    • Speaker management
    • Delegate communication & booking management
    • On site logistics management
    • Delegate feedback evaluation
    • Budget formulation & management
    • Sponsorship package development & sales
    • Workshops, customer/supplier days, annual conferences, webinars, seminars, trade shows, training courses...
  • Web project management
    • Specify, source & manage development
    • Content development & maintenance
    • SEO specification & management
  • PR / media relations
    • Write & circulate press releases
    • Research & build press database
    • Discuss feature article placements with key titles
    • Manage social media campaigns (Twitter, LinkedIn, Blogs, Facebook)
  • Telemarketing
    • Source & manage telemarketing resource
    • Specify requirements & project manage activity
Related Articles:
Marketing Planning
The Marketing Mix
Campaign Design

To find out more or to discuss your particular needs contact Cindy on 07899 988979 or email marketing@bluetopazmarketing.co.uk