Event management
Cindy has been organising and managing events for almost 20 years and understands the complexity of issues involved. From selecting the right venue to specifying the technical requirements, catering needs and room layouts. There’s also the event branding and marketing programme – how are you going to get your audience to attend? Who will be presenting at your event and do you need materials for your delegates to take away? How will you manage the bookings and ensure that you maintain communication with delegates? If you are planning to run a conference, seminar, workshop, webinar or training programme and need help with the marketing and staging of the event then contact Blue Topaz.
If you’re planning to exhibit at a trade show and need help with your display materials and graphics then we can help with that too. We can also help you plan how you are going to get the most out of your investment in the show; pre-show marketing, on-event campaigns as well as how you document leads for follow up after the show.
If you’re a trade show organiser, then we can help you develop campaigns to attract an audience or generate ideas for added value on the show floor for your exhibitors. Maybe you want to consider doing a survey to validate how the show has performed. We can help develop the content, deliver the survey and analyse the results so you have valuable data to hand when you start planning the marketing programme for next year’s show.
A recent example of work undertaken:
Project managed the marketing and delivery of an association's annual conference which included managing the venue, the speakers, delegate marketing, sponsorship sales (to generate additional income for the event), as well as stage managing the event on the two days to ensure that everything ran smoothly. A key deliverable for this event was to ensure that the delegates gave positive feedback to demonstrate that the event was a valuable annual activity in their business calendar.