CRM / database management
The key to successful marketing campaigns is the ability to tailor messages to reflect the interests of individuals or groups of individuals. A good database will provide intelligence on customer behaviour and preferences which can be used in the messages that are delivered through marketing activities.
Many small businesses and membership organisations strive to build closer, more personal relationships with customers and prospects. Blue Topaz Marketing works with such organisations to profile their target market as well as to gain a better understanding of how you can use this intelligence to improve customer relationships.
We are completely independent and so we ensure that having fully understood and documented your requirements, we will then source and project manage the implementation of the most appropriate database tools for your organisation. That could be anything from a simple excel spreadsheet to a fully integrated CRM system which links in to your website and other back office applications such as finance.
A recent example of work undertaken:
Specify, source, select and implement a CRM system which was integrated with the corporate website and admin back office applications for a technology membership organisation. The organisation had an existing CRM system which no longer met their requirements in particular around linking their CRM to their website. One of the key deliverables for the project was the successful migration of all the historic data across from the old system to the new.