Clients & Testimonials
Blue Topaz Marketing is founded on a wealth of experience spanning 20 years, including the delivery of successful marketing campaigns utilising a range of marketing disciplines for companies including;
What people have said about Cindy Horwood (Owner, Blue Topaz Marketing):
"We employed Cindy to project manage the implementation of our new CMS and CRM system. We found her attention to detail at the requirements analysis and mapping stage very useful indeed. Her painstaking approach and persistence throughout project implementation proved invaluable to us, particularly as the supplier proved challenging from time to time when it came to product delivery. We reached project completion with a satisfactory outcome due in no small part to Cindy’s tenacity, attention to detail and endless patience. She would be an ideal candidate to specify and manage any CRM project having experienced and overcome many hurdles to succeed with our very challenging system implementation."
Peter White, Director General, IABM
"I first met Cindy in 2009 when she had just left Business Link and was about to start her own Marketing business. Throughout the whole business planning process, Cindy was always extremely professional in her approach and very proactive. We were so impressed with her, that when we needed a Marketing consultant to deliver workshops for us across Worcestershire, Cindy presented herself as a natural choice. Whilst working with us, Cindy proved to be a real asset. Her no-nonsense approach to marketing enabled our clients to explore innovative and cost-effective ways of raising awareness of their products and services. I highly recommend Cindy to any business looking at increasing its market presence or launching a new service/product.”
Anabela Ferreira, Director, Balancing Business
“Cindy was tasked with shaping our marketing strategy for the next 12 months and produced great results. She provides excellent visual materials backed-up with detailed copy and over-the-phone (or Skype) advice. She is excellent at following up her advice with progress calls and emails to ensure we stay on track.”
Simon Roe, Managing Director, Zest4TV
“Working with Cindy has been a revelation. Her professional expertise has enabled us to turn our vision of where we want to be into reality. Her personable approach, creativity, and willingness to listen, as well as to challenge our thinking, led to the development of a reputation building campaign that will have significant benefits for our member colleges.”
Steve Sawbridge, Regional Director, Association of Colleges West Midlands
“I've known Cindy for more than ten years and worked with her for two extended spells, most recently at IABM. First and foremost she's one of the most effective managers I know. Whether it's team leadership or project management, Cindy just gets it together and delivers to plan and budget. In addition she has end-to-end marketing expertise so she can plan and execute B2B campaigns with insight and flair. Her friendly but firm approach simply gets the job done time after time. Cindy is someone I'd want in my team and it's a pleasure to recommend her to others.”
Roger Crumpton, Former Chief Executive Officer, IABM
“Cindy is an excellent marketeer. Often those in a marketing role talk the talk but implementation is poor. Cindy plans and executes to the same consistently high standard. Her creativity and high standard of delivery were an important element in the development of the IABM.”
Graham Pitman, Chairman, IABM
“Cindy is a clear thinking, extremely organised, highly professional marketeer who has considerable experience working across a number of different business disciplines. She has a particular strength in CRM & Data Management, Event Management and maximising Membership & Trade Association retention with added value propositions.”
Kate Bliss, Director & Marketing Consultant, Strategica Limited
“Cindy is a dynamic and motivating individual who successfully managed our events team to deliver a demanding programme of events across the West Midlands. She is hard working and committed and never failed to deliver what she promised. Cindy quickly gained the respect of her colleagues through her depth of knowledge and experience in conceptualising and delivering events of varying sizes. Her experience proved extremely valuable in helping us shape the future of our events activity.“
Ian Grewcock, Marketing & External Communications Director, Business Link West Midlands
“Cindy has a very creative mind, impeccable communication skills, is very organised and extremely task driven. This rare combination of attributes makes her very well suited to senior roles in marketing. Cindy is a very personable character who is always bubbly and quick witted. I would not hesitate in recommending Cindy to any organisation. It has been a pleasure working with her.”
Paul Milligan, Former Head of Project Management, Business Link West Midlands