Brand, design & print
A brand is more than just a logo. It represents the entire experience that a customer can expect when they deal with your company. So the way in which you present that brand through your brochures, corporate stationery, signage, graphics and any other printed and online mediums is vitally important. A high quality, professional image does not have to have a high price tag; new digital printing techniques can provide you with that quality finish even when your budget is tight.
Blue Topaz Marketing works closely with clients to understand their values and culture and what image they want to portray. We also want to understand who the brand is targeted at so we can be sure that the new brand will appeal to the right people or businesses. We then work with highly skilled designers to turn the concept into a striking visual image. When working on new brands we need to think about all the different scenarios in which it will be used, whether that be in print, online or on physical items such as clothing or promotional gifts. If the brand includes a strapline then we will ensure that it can also be presented in a stylish and legible manner.
If you already have a brand but simply need new marketing materials produced, such as flyers, postcards, brochures, website designs, HTML email templates, exhibition graphics etc then we can manage all of that for you too. Printers will often specialise and so we pride ourselves on selecting the best printer for the job so you get the best quality at the best price every time.
A recent example of work undertaken:
Developed a brand to present a new initiative launched by an association in the education sector which was targeted at local employers seeking skills training. A key deliverable was that the brand had to engage both the colleges as well as the employers and provide an umbrella to raise the profile of the sector. Having developed the "logo", we then went on to design and deliver a series of marketing pieces including a web portal to raise awareness of the initiative.